Buffalo NY, November 13th 2024 – National Specialty Lighting (NSL), known for its high-quality architectural and specialty lighting solutions, is excited to announce a strategic expansion across key U.S. regions. With the revived team of highly experienced sales reps, NSL is positioned to offer more localized, knowledgeable support to contractors, distributors, and specifiers across the East, Midwest, and South.
“Our aim is to ensure our clients receive direct, reliable support whenever and wherever they need it,” says Jennifer Penton, VP of Business Development (NSL). “By introducing enthusiastic and engaged representatives in these areas, we’re making it easier for contractors and specifiers to collaborate with NSL, access our expertise, and receive robust support in delivering high-quality lighting solutions.”
This enhanced structure offers NSL clients dedicated points of contact who understand specific market requirements and regional nuances, fostering partnerships that support successful, timely project completions.
Partnering with Trusted Regional Agencies to Enhance Localized Support & Service
Each agency partner brings extensive industry experience, a deep understanding of local markets, and a strong commitment to client support. NSL is proud to announce their new and expanded partnerships:
- East Coast/Northeast
- Illuminate/Yusen (illuminatene.com): Expanding into Upstate New York, Maine, and Connecticut, Illuminate offers a variety of innovative products backed by a team of lighting professionals known for their energy, experience, and commitment to service. Guided by professionalism, integrity, and open communication, Illuminate’s goal is to earn clients’ trust by delivering unparalleled support and effective solutions for each project.
- Midwest
- The Katona Agency (katonaagency.com): Katona has been a long-term partner with NSL, and we are excited to expand their reach from just Ohio to also cover Michigan. The Katona Agency is founded on principles of consistency and integrity. Known for its mission to deliver dependable service, Katona is committed to building long-lasting relationships by providing product expertise to store buyers, promoting manufacturers’ products, and supporting customers to ensure repeat orders. Their client-centric approach and dedication to hard work make them a valued partner in the Midwest.
- South
- Smith Lighting Sales (smithlightingsales.com): Representing North Florida (north of Sarasota/Melbourne), Smith Lighting Sales is an independent agency focused exclusively on the lighting industry. Smith Lighting partners with manufacturers to provide exceptional service to showrooms throughout the region, ensuring their clients have access to top-quality products and knowledgeable support.
- Ambiance Partners (site coming soon): Serving South Florida (south of Sarasota/Melbourne), Ambiance Partners has a profound respect for and long family history in the lighting industry, and is dedicated to delivering tailored lighting and fan solutions to trade customers and homeowners alike. With a focus on understanding each project’s unique requirements, Ambiance’s objective is to support businesses by offering a personalized approach to product selection and service.
- Southwest/West
- Abbott Associates (abbottphx.com): Covering Arizona and Las Vegas, Abbott Associates is a trusted name in the Arizona electrical landscape, with a history dating back to 1919. As a family-operated agency, like NSL, Abbott has endured major historical challenges to become a significant contributor to the local electrical market. Representing high-quality manufacturers, Abbott is committed to delivering the best service, supported by generations of industry knowledge and an unwavering commitment to customer success.
- West
- Mike Krause, NSL Regional Sales Manager: Covering the Western states from Washington to Montana and down to California and Arizona, Mike Krause serves as NSL’s dedicated Regional Sales Manager for the Western U.S. He offers specialized regional expertise and a responsive, local point of contact. Known for his dedication to the lighting industry and his reliable service, Mike ensures NSL clients and Reps receive the support they need for successful lighting sales in his region.
Building Long-Term Value for NSL Clients
“At NSL, we take pride in nearly 40 years of customer-oriented service and highest quality products,” shares Jen Zorony, CFO of NSL. “By basing our team on these respected agencies, we’re enhancing our service accessibility and product support, providing our clients with trusted local contacts they can depend on.”
This expansion reaffirms NSL’s commitment to supporting lighting professionals with faster, more effective service. By addressing each region’s unique needs, NSL enhances the speed, accessibility, and relevance of its solutions for contractors, distributors, and specifiers who rely on a collaborative approach to complete complex projects.
To connect with your local sales representative, please visit Find Local Rep.
About National Specialty Lighting (NSL)
NSL continues to lead the market with advanced lighting solutions that combine aesthetics with functionality. With a commitment to high-quality lighting products — including under cabinet lighting, linear lighting, down lighting, landscape lighting, and industrial lighting — NSL serves the needs of lighting professionals and project teams nationwide. The company’s extensive catalog of innovative, energy-efficient lighting solutions is supported by a team of dedicated sales representatives who understand regional markets and project challenges.
